Sample research proposal for PhD. • Discover the issues contributing to advanced sales channel choice for a service and the strategic tools available to make that choice and to conceptualize a model of advanced sales channel choice • Model the pricing issues 2/17/ · Employing embodiment as a theoretical and methodological framework, this research proposal will investigate the implicit and explicit bodily experiences and interpretations of participants. This Author: Emma Quilty Research degrees (campus-based and distance learning courses) T: +44(0) E: MCS-Research@blogger.com University of Leicester Bankfield House New Walk Leicester LE1 7JA United Kingdom. University of Leicester Princess Road East Leicester LE1 7JA United Kingdom. Student complaints procedure
Example PhD Proposal — University of Leicester
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Irene C L Ng. Download PDF. Download Full PDF Package This paper. A short summary of this paper. READ PAPER. OutcomesThe outcome of the project would be publications in a variety of formats, for example, qualitative research papers and theoretical research papers for international refereed journals, a managerial version for a business review journal and a book chapter incorporating the various studies conducted.
BenefitsResearch in this area would allow practitioners and academics to understand sales distribution channels in the context of services through the building of a theory on this phenomenon.
With increasing competition in the service industries, this research would also serve to guide and assist service firms in phd research proposal competitiveness and profitability, phd research proposal. Since the data would be obtained across Malaysia, Thailand and Indonesia, we expect our research to also assist in the development of competitive strategies of service firms within these three countries. It is expected that the results of this research would further enhance the practice and teaching of services marketing theory as well as distribution channel theory, phd research proposal.
The Sales Distribution of Services A Research Proposal for XXXX Background and Justification of ResearchThe very act of delivering a service to a customer requires the source to be present, phd research proposal, either as man or machine. This means that the production and consumption of a service is simultaneous, as is widely established Regan ;Johnson ;Rathmell ;Bateson Consequently, phd research proposal, any sale of a service is essentially a form of advanced sale prior to production, even though the time in advance may be mere minutes, as in the purchase of a movie ticket just before the movie cf.
Edgett and Parkinson This is in contrast to goods, where most goods firms retain a choice of whether to sell before or after production. The pressure of a service firm to practice advanced selling further in advance of consumption is made more compelling considering that this inseparability of production and consumption is double-edged. Not only is the firm not able to produce and phd research proposal the service in advance, the customer is also not able to store the service in advance of consumption.
Thus, if he buys only at the time of consumption, he faces the uncertainty that the service may not be available to him when he requires it, especially if the service firm has limited capacity cf. To alleviate that risk, he may be willing to purchase further in advance of consumption, as insurance Png It is clear therefore, that there is a meaningful time difference between the sale of a service in advance and the delivery of the service at the time of consumption cf.
From the perspective of phd research proposal a service, normative services marketing literature e. This difference may not be as relevant in goods since it is assumed that the selling and distribution of a tangible good can occur at the same time.
However, phd research proposal, the same cannot be assumed for service firms such as hotels and airlines, since these services are often sold in advance, and delivered later. Furthermore, phd research proposal, the selling of a service in advance may be through an agent e. travel phd research proposal for airlines and hotels, phd research proposal. Since the service is not delivered at the time of the sale, the sale is essentially the sale of a promise that the service will be delivered at some future time.
The credibility of the agent is therefore also an issue in the advanced sale of the service, and with it, various transaction cost c. Williamson, perspectives. This would also have an impact on the consumer's willingness to buy in advance. The firm is therefore willing to sell in advance, phd research proposal, across as many periods required, and across as many channels possible, to obtain optimal price discriminating revenue.
There is currently very little research in this area. One notable exception is that of Xie and Shuganwho investigated the conditions when sellers should advance-sell through a theoretical model. However, empirical studies on this phenomenon are still largely absent. Furthermore, the theory of advanced selling and channel choice has also not yet been investigated.
From the discussion above, we highlight the three major factors for consideration in advanced sales distribution Capacity Constraint -the buyer's need for insurance to ensure the service is available at the time of consumption insurance against seller failure 2. The specific research questions are: a The impact of seller failure, phd research proposal, buyer failure and agent failure on the advanced sales channel choice b The impact of seller failure, buyer failure and agent phd research proposal on pricing in an advanced-sale channelWe contend that these are serious issues that require research as they are poorly understood in the context of current services marketing theory and distribution channel theory.
Besides the pedagogical and managerial benefits that would arise from the above, we also hope to contribute significantly to current literature in distribution channel and services marketing by building a theory of advanced sales channels for services. MethodologyThe project methodology design is multi method i. Firms and consumers are based in Malaysia, Thailand and Indonesia. b The construction of a theoretical model of advanced sales distribution for services.
The above methodology a is chosen because there is a need to conceptually understand the phenomenon of advanced sales distribution thoroughly. Advanced sale in services occurs in many forms for various service industries, and such forms may not be immediately obvious to both the firm and the researcher. Furthermore, phd research proposal, it is the intention of this study to isolate and define categories relating to advanced sales distribution as precisely as possible, phd research proposal, and to analyze the relationships between them, phd research proposal.
Through a qualitative study, we would be able to understand the phenomenon from the practitioner's point of view through an exercise in reconstructed logic, mapping informal theory, linking with phd research proposal literature and developing a greater understanding of the phenomenon.
The phd research proposal is to understand, phd research proposal, formalize and document practitioners' strategies in handling advanced sales distribution as a contribution to academic literature. The second research approach b derives from the results of a. Given the categories and analyses in part awe then abstract the phenomenon through a theoretical model, in order to understand it more fully. By using a theoretical model, we can further expound the logical implications of the phenomenon, the strategic tools available to firms and a richer understanding of the environment surrounding the advanced sales distribution phd research proposal services.
The above two studies is expected to run concurrently after month 7 of the study i. Both projects should phd research proposal completed in 13 months. ResearcherIrene C. a flight or a hotel room. Changing the time of consumption would alter the benefit and therefore the value to the customer.
Related Papers. Phd research proposal Irene CL Advance demand and a critical analysis of revenue management. By Irene C L Ng. Advance Demand and a Critical Analysis of Revenue Management. By Danae Gallegos. Establishing a service channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator. Ng, Irene C. A demand-based model for the advance and spot pricing of services. Download pdf. Log In with Facebook Log In with Google Sign Up with Apple.
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Writing a Research Proposal for PhD in English Literature / Arts and Humanities
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What is a research proposal? A research proposal is a document of around 3,, words outlining the research you are going to undertake. The majority of universities require PhD applicants to submit a research proposal when applying for a PhD position. Find PhD programmes abroad 2/17/ · Employing embodiment as a theoretical and methodological framework, this research proposal will investigate the implicit and explicit bodily experiences and interpretations of participants. This Author: Emma Quilty Research degrees (campus-based and distance learning courses) T: +44(0) E: MCS-Research@blogger.com University of Leicester Bankfield House New Walk Leicester LE1 7JA United Kingdom. University of Leicester Princess Road East Leicester LE1 7JA United Kingdom. Student complaints procedure
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